Connect With Every Audience Member
About 1.3 billion people worldwide live with some form of visual impairment, according to the World Health Organization, and the 2017 US Census Bureau determined more than 40 million Americans live with some degree of disability.
From visual impairments to other forms of permanent and temporary disabilities, customers need to be able to interact with your brand with ease on any platform.
According to Optin Monster, people with disabilities globally represent about $1 trillion in disposable income. If your website, emails, and social posts aren’t optimized to resonate with them, they’ll go to a brand that is.
Assured ADA Compliance
Our team stays up to date on the latest compliance standards, ensuring your platforms and channels do the same.
The World Wide Web Consortium (W3C) sets the standard for different levels of digital ADA-compliance, or the Web Content Accessibility Guidelines (WCAG). We adhere our accessibility to these guidelines.
The ROI of Accessibility
Implementing accessible measures into a website, emails, social posts, etc. is not only inclusive, it’s strategic.
To start, accessibility is not costly to implement or maintain. As we build your website, email templates, etc., we’ll easily weave accessible measures right in.
As a result, your message will resonate more meaningfully with members who rely on those measures, and therefore, will likely increase conversions.
Types of Accessible Measures
Not sure what it means to be accessible? Here are a few examples of how we’ll make your online presence ADA-complaint:
- Screen reader compatibility
- Color contrast ratio
- Link and CTA accessibility
- Text, alignment, headers, etc.
- Language attributes
- Alt text on non-decorative images
Is It Mandatory?
In 2019, Domino’s Pizza lost an appeal in the U.S. Supreme Court after being sued by a blind customer who couldn’t use screen-reading software to access Domino's website or mobile app. Penalties for ADA Title III lawsuits can be costly: up to $55,000 for the first violation and $110,000 for subsequent violations.
The Americans with Disabilities Act (ADA) Title III covers accessible technology, ensuring that websites conform with Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the Rehabilitation Act.