Search Engine Optimization
Organically drive more of the right audience to your website.
Search Engine Optimization (SEO) is a long-term marketing strategy. Effective SEO requires full-time dedication, such as hiring an agency. Unlike what most novices believe, there is no “set it and forget it” when it comes to SEO.
In a constant state of flux, there’s always something new to learn about how people are searching for and finding your business. That’s why we’re as diligent with our clients’ SEO as we are our own.
With FYIN, you get a dedicated SEO Specialist handling your page’s tactics and execution. Based on your goals and current performance insights (if any), we’ll make expert recommendations to elevate and expand your brand’s organic reach, including:
Google-friendly page optimizations
As with any FYIN service, you’ll always have full visibility into what we’re doing, what we’re learning, and how we’re making omnichannel optimizations on your behalf:
We optimize behind-the-scenes elements, like headlines, meta and other HTML tags, for each page on your website. We also pay special attention to authoritative and trustworthy language, as do Google’s crawl bots.
We guide outside efforts to drive brand awareness you might be doing elsewhere, such as social media, brand partnerships, influencer marketing, or anything that might drive someone to search for your brand. This reinforces legitimacy to crawl bots.
This is perfect for improving your search rank (SERP) if you’re a brick-and-mortar or service-area business. We’ll help establish your site with Google so it knows to support local and give your business a boost in rank for a geographic area.