Case Study: Cielo Talent
Cielo Talent turned to Fyin.com for a website redesign, and got just that - plus something they hadn't bargained for: an improved content editing experience for their marketing team.
Dictionary.com defines the word synergy as "the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions, etc." The term synergy gets tossed around a lot, particularly in business, but when Cielo and Fyin.com, Inc. came together, synergy is exactly what happened. It all started in 2009 with a preliminary inquiry from Cielo (then operating as Pinstripe):
We want a website that wows people, that leap frogs our competition and really incorporates interactive and social media. Recently had our homepage re-designed, but decided it's too flat and looking for a new website partner that is very responsive and optimistic.
The next step was for Cielo and Fyin.com to learn about each other. Cielo specializes in Recruitment Process Outsourcing (RPO), partnering with companies around the world to build a customized process to find the best talent and deliver business results. Cielo’s highly skilled recruitment professionals work collaboratively and seamlessly with their partners to build long-term relationships that transform talent acquisition.
Cielo’s team members routinely analyze their partners’ talent needs, using market research tied to factors like location and the availability of skilled applicants, and ensure the best experience for their candidates and hiring managers. Cielo’s involvement doesn’t end when a successful match has been made; they stay engaged to make sure the new employee is successfully onboarded and satisfied in their new role. Truly a one-stop shop when it comes to talent acquisition! Cielo helps organizations fill virtually any type of job, from executives to temporary hires, and works to streamline hiring processes to make their partners more efficient and competitive.
Fyin.com: the "responsive and optimistic" web partner
Fyin.com was up to the challenge that Cielo set forth. With expertise in Umbraco as well as SEO, we quickly got up to speed and became an active partner in tackling all of Cielo's website-related needs. That initial contact led to a full site redesign and rebuild (in Umbraco, of course). After several years of working together, Cielo welcomed our deep involvement in their re-branding from Pinstripe to Cielo in 2014. Always keen to have a fresh, updated look and cutting edge features, Cielo engaged the Fyin.com team for a major redesign of cielotalent.com in 2018. Today, we continue to assist with ongoing refreshes, enhancements, and SEO initiatives.
“Fyin.com’s approach is unique because their team has become an extension of our team. We benefit from their expertise in the Umbraco platform as well as their ability to be flexible and proactive. It’s been a fruitful - and fun! - partnership. ”Kristen Wright, Executive Vice President & Chief Marketing Officer
Cielo found plenty to love about the Umbraco CMS
Team members found it easy to use and highly intuitive, with an interface that appeals to developers and non-developers alike. The flexible and feature-rich Umbraco CMS also allows for lots of creativity.
Katie Marks, Marketing Operations Specialist, noted, “Whatever I have in mind, I can build it.”
She particularly loves the feature container that Fyin.com built for her as well as the redirect manager that makes it easy to track URLs.
Cielo’s Umbraco users are particularly effusive in their praise of Ken Dimmer, who takes the lead on Fyin.com’s partnership with Cielo. When the newly redesigned site launched in 2018, the victory was shared between both companies. Since then, both teams have continued to work closely on additional changes and enhancements, all made with the goal of accelerating Cielo’s success. Fyin.com’s expertise helps Cielo get better and better.
Fyin.com's Ken Dimmer celebrating (from afar) with the Cielo team.
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- Know what’s going on with our weekly progress calls
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Everyone knows that children are the future, and Room to Read strives to enhance the lives of children across the globe through critical literacy programs. FYIN was proud to partner with Room to Read to make their digital presence all that it can be.
Next up in our series of team profiles: meet Jason Thomas! Jason is a developer extraordinaire, all-around nice guy, and the king of typos. He's a true asset to the FYIN team . . . whether he admits it or not.
The world seems to grow smaller as our sense of global connectedness grows. Language is one of the few hurdles between us but even that is getting easier to manage thanks to technology. Let's talk about how you can present your web content in different languages.