Features that improve accessibility (like keyboard navigation, clear labels, and readable fonts) also make the site easier to use for everyone.

A smoother UX = more engagement, higher conversions.

Avoid lawsuits: Non-compliance can lead to costly legal action. ADA-related website accessibility lawsuits have been increasing.

Risk mitigation: Ensures you’re not in violation of civil rights laws, which apply to digital spaces under Title III of the ADA.

Access for all users: People with disabilities (visual, auditory, cognitive, or motor) can navigate, understand, and interact with your content.

Social responsibility: Demonstrates that your business values diversity and inclusion.

61 million Americans have some form of disability — that’s a significant portion of the market you don’t want to exclude.

Making your site accessible opens your business to more potential customers.