61 million Americans have some form of disability — that’s a significant portion of the market you don’t want to exclude.

Making your site accessible opens your business to more potential customers.

Avoid lawsuits: Non-compliance can lead to costly legal action. ADA-related website accessibility lawsuits have been increasing.

Risk mitigation: Ensures you’re not in violation of civil rights laws, which apply to digital spaces under Title III of the ADA.

Access for all users: People with disabilities (visual, auditory, cognitive, or motor) can navigate, understand, and interact with your content.

Social responsibility: Demonstrates that your business values diversity and inclusion.

Many accessibility features (alt text, semantic HTML, proper headings) also enhance search engine optimization, helping your site rank better on Google and other search engines.