Custom Web Design vs. Template: What is Right for Your Business

If you’re recreating your company website, or in need of a complete website transformation, you might be wondering: should I opt for a custom web design, tailored to my specific needs, or rely on a pre-designed template for easy and quick deployment? 

Each approach has its merits and considerations, making it essential to weigh the advantages and disadvantages before making a choice. It all depends at your company’s circumstances and preferences. In this blog, we’ll explore the two options, discussing their benefits and drawbacks. By the end, you will be equipped with more knowledge to make an informed decision that aligns with your business objectives and online growth aspirations.

What is Custom Web Design?

What is Custom Web Design?

Custom web design refers to the creation of a website from scratch, where every aspect, from layout and functionality to visual elements, is tailored to suit the specific needs and wants of a business. This approach typically involves working with professional web designers and developers who collaborate closely with the business to craft a unique online presence.

Advantages of Custom Web Design

  • Custom web design enables businesses to create a very unique and tailored user experience (UX) that aligns with their brand and target audience. By carefully considering user flows, navigation, and interactions, a custom website ensures an engaging journey for visitors if done properly. 
  • With custom web design, businesses have more flexibility and scalability depending on the course of their growth. Custom solutions offer greater flexibility in integrating new features, functionalities, and third-party integrations, ensuring long-term adaptability.
  • A custom website allows businesses to create a distinct visual brand identity that stands out from competitors. You will have a look that no one else has! From color schemes and fonts to imagery and animations, every element can be carefully crafted to reflect your brand's personality and values.
  • Custom web design enables businesses to implement SEO best practices right from the start. 

Disadvantages of Custom Web Design

  • Higher Cost and Development Time: Custom web design involves a more extensive development process, requiring skilled professionals and more time investment. Ultimately, this results in higher costs compared to template-based solutions.
  • Custom websites require ongoing maintenance and updates to ensure optimal performance, security, and compatibility with evolving technologies. This also contributes to higher costs and an ongoing investment, which is important to consider. 

What is Template Design?

What is Template Design?

Template design involves using pre-designed website templates that offer ready-made layouts, designs, and functionalities. These templates are typically customizable to a certain extent, allowing businesses to add their content and branding. Many popular platforms allow users to quickly build their own customizable websites using various templates. 

Advantages of Template Design

  • Template design offers a cost-effective solution, as businesses can save on design and development costs compared to custom solutions. Template-design sites are usually able to launch faster, as well. They are tried and trusted. 
  • Templates often come with user-friendly interfaces and intuitive editing tools, making it accessible for businesses without extensive web design experience to manage their websites.
  • Templates provide a wide selection of designs and layouts suitable for various website purposes. Businesses can find templates that suit their industry and e-commerce needs.

Disadvantages of Template Design

  • Because templates have predefined structures and designs, they are limited in how much you can customize them. Template-designed sites may be more difficult to fully customize to a company’s specific requirements. 
  • Since templates are accessible to multiple users, there is a risk of websites looking similar or lacking the potential to create a completely distinctive identity. This could make standing out from competitors slightly more challenging. 
  • As your business grows, template sites may have limitations on expanding functionalities or integrating custom features. They may charge more, or require the complete transition to a custom solution in the future. This could incur more costs down the line.

Choosing the Right Approach for Your Business

Choosing the Right Approach for Your Business

When deciding between custom web design and template design, consider the unique needs and goals of your business. If a huge part of your brand is a highly customized user experience, you may need to invest in a custom web design. Similarly, if unique and distinctive branding is integral to your company’s identity, a custom web design is the way to go. On the other hand, if your business doesn’t need the pomp and circumstance of a specialized design, a template site may be easier and more cost-effective. 


It’s important to evaluate your available budget and internal resources before making this decision. Is there anyone experienced in web design at your company, who would be able to handle the ongoing maintenance and repairs of a custom website? You may be able to hire professionals to help you with these processes, but of course, that will come at an additional cost. Template-based websites can offer excellent user experiences at a lower cost if the ongoing investment doesn’t seem right for your team at the moment. 

Lastly, you’ll need to evaluate your long-term outlook. What is your growth strategy, and how might major growth impact your website’s design and functionality? If you anticipate significant enhancements will be needed in the future, a custom website will allow for greater adaptability. 

Whether you opt for custom website design and development or template-based solutions, remember that the path you choose will shape your digital presence and impact your business's online growth for years to come.

Finding the right custom website developer

You’ll want to trust the web developer you choose to help create the site of your dreams. Be sure to research potential developers and evaluate their portfolios and reviews. See if you like their previous work, and if it aligns with what you’d like done. Then, be sure to check if they have relevant experience in your industry. 

It’s also essential to evaluate their communication and customer service skills because those will be critical throughout this process. You’ll want to be able to effectively communicate your vision and specifications with a supportive and understanding team. Don’t hesitate to ask for references and check them thoroughly. 

Finally, be sure to discuss your project’s budget, timeline, and general goals upfront. Following these steps and doing due diligence will ensure a successful partnership with your chosen developer! 

FYIN is an Umbraco Gold Partner web development agency of talented experts ready to help you with your custom website needs. Our deep understanding of the Umbraco platform and our commitment to creating excellent web experiences allows us to deliver tailored and innovative marketing strategies that will elevate your online presence. At FYIN, we create websites that garner tangible results. Whether it’s visually a stunning landing page, SEO-optimized links, or effective paid ad campaigns that you’re looking for, reach out to us to get started today.

We Build Custom Websites Designed Just For You!